Growth Marketing & Planning Personal BrandingMarch 1, 2020
What is known today as PTP, first came into the Australian market with the PowerTube Pro resistance training system. Designed with versatility and convenience in mind, this product was created to truly become a “gym in a bag” and offer a training solution to use anywhere and anytime. Shortly after its inception, in 2010, George Gregan, World Champion, World Record Holder and former Australian Wallabies Captain, joined forces, bringing his valuable long-time fitness experience and passion.
Having pursued a successful international career as a rugby athlete in Australia, France and Japan, George contributed to develop the highest quality products that would make state of the art training accessible to all, via easy-to-follow workout programmes and instructional advice. From that point on, the brand continued to innovate and gained popularity for its great attention to design, functionality and accessible educational content.
PTP partnered with TTS in early 2018 with the original objectives of increasing followers, higher content engagement and brand awareness. TTS developed a Social Media Content Strategy for PTP and recommended an Influencer Marketing Program to accompany and amplify the content strategy.
>> Build Brand Awareness and Strengthen Brand Image
>> Increase Social Engagement and Interactions
>> Improve Purchase Consideration
>> Gain Customer Insights and Data
>> Identify influencers closely aligned with the core values and vision of PTP for genuine authenticy and build strong relationships.
>> Nurture and develop approved influencers like a member of the PTP family.
>> Work with approved influencers to enhance their personal brand strategy to directly benefit PTP.
>> TTS developed the #PTPSQUAD Guidelines Playbook for approved influencers, complete with tiered approach to brand involvement, making the onboarding process simple and efficient.
>> TTS identified loyal PTP product users to become a part of the program in place of more recognised personal brands that did not align to the PTP core values and mission.
>> TTS invited local #PTPSQUAD influencers to demonstrate product uses at the annual Rebel Sport Retail Expo to build rapport.
>> TTS provided counsel to #PTPSQUAD influencers on content ideation and design to help increase their community engagement.
>> 500% incrase in Instagram Followers over a 2 year period
>> 155% incrase in Facebook Fans over a 2 year period
>> 60% of all eCommerce Website Sales attributed to social media activity
>> 750K+ estimated monthly reach on hashtag #PTPSQUAD