Scroll to top
Hawthorn East VIC 3123
Cairns North QLD 4879
Fremantle WA 6158
Freecall: 1300 815 040

What Good Looks Like

I’m always on the lookout for people who “Do Good Well”.

When a colleague of mine shared Martin Whiteley‘s profile, I clicked on his profile and immediately he had my attention.

The purpose of this article is to highlight what “Good” looks like, and I’m going to leverage Martins Linkedin profile to highlight 3 key areas for growth.


It’s critical you know this; otherwise you won’t put the time, effort and energy into taking action.

Martin does “Good” well on Linkedin, as he does in life.

After doing a bit of research,  it’s evident he knows his why and purpose, which leads to take massive and meaningful action taking.

Let’s start with Martin’s Linkedin Bio/About section. This is the first place people’s attention shifts to. The About section is powerful place to story tell and gives the reader that first glimpse of who you are and what you stand for. 

Once you’ve read Martin’s Linkedin bio below, I trust you’ll have a better idea of the type of person he is.

“Despite being in this industry for 30 years, there’s a lot I don’t know & much to learn. The older I get, the more I appreciate the limitations of my knowledge. I will get things wrong, but I will try to …

Promote growth without greed

Remain curious, challenge the status quo & maintain a strong moral compass

Be accountable, own the problem & take action

Be open, honest & me at all times

Have fun, keep learning & make every day count”

This raw and real approach immediately builds up a level of relate-ability, leading to trust.

People connect with people! Since reading what Martin has shared, I now feel more connected to ME Bank than I did before.


Martin is very active on Linkedin, liking and engaging daily with his network, adding value in his comments and sharing articles from other people that resonate with him. He’s confident and bold in his posts, sharing with conviction and purpose.

Martin’s posts also are diverse – not just business centric. From how to deal with difficult times, to his opinions on the current climate, along with inspirational and empowering posts on mindset and plenty of bright and colourful flowers that put a smile on your face, he’s showing his holistic self. RELATABLE.

No alt text provided for this image

It’s clear from Martins posts and article back in 2017 of the type of person he is.

Words come to mind like, authentic, a helper, a “people first” person, resilient, and a family man who is courageous enough to embrace vulnerability at times to get his message across.

No alt text provided for this image

After reading the article ” Redundancy, a personal advisory board & new paths”Martin immediately gained my respect. Talk about putting yourself out there, to show we are all human, no mater our background, job title or circumstance. That article would have taken bravery, however I believe he shared this to help others, and encourage them to believe.


Stick to your values and understand that you don’t need to share everything. You are always in control of what you share and the perception you want to give others.

Thank you Martin for leaving a positive and empowering impression on me, and others. Keep leading, learning, engaging and sharing.

I look forward to reading your book and sharing with my pre-teen boys.

Author avatar
Growing brands through education, strategy, creativity, and partnerships. #focusforward

Post a comment

Your email address will not be published. Required fields are marked *

  • Est. 2011, TTS is unlike anything you have seen before.

    TTS is a strategic, ideation and marketing engine that transforms brands and businesses through the collision of smart thinking, creative ideas and seamless execution.

    TTS harnesses the power of strategy, great ideas, creativity and forward thinking marketing to have catalytic influence on the brands of tomorrow.


  • Victoria

    Hawthorn East VIC 3123
  • Queensland

    Cairns North QLD 4879
  • Western Australia

    Fremantle WA 6158
  • Stay Informed

© 2020 Thinktank Social Pty Ltd [trading as TTS] All right reserved.
We use cookies to give you the best experience.