Social Media Statistics Australia – July 2014

    Thinktank Social

    Pictures really do tell a thousand words – and the stats don’t lie. As we brace the cold of mid-winter, people are turning to photos more than ever with Instagram showing a spiking trend jumping up to seventh in Australia’s most used social.
    I believe it too. Real life scenarios back up these stats. Now more than ever I hear people in everyday conversation complaining about the Facebook News Feed; “It has nothing I’m interested in”, “I always see these Sponsored Posts”, “Spam”, “Full of trash”. I have to scroll so much”. It’s all true. Instagram is the most popular ‘RAW’ platform that is still integral to the users interests…and more and more people are realizing this and beginning to use it. Instagram is artistic, creative, and dead easy…. you don’t even need to bother to read (which seems to be becoming a hard task these days!).
    Another platform that has jumped a few rungs is the infamous and downright shallow, Tinder. Younger Aussies are truly getting on top of this one and riding it for what it’s worth (pun intended). It’s estimated now that 10% of all Australians are using the hookup app.
    Here are the numbers:
    Social Media Statistics Australia – July 2014
    1. Facebook – 13,400,000 users
    2. YouTube – 12,900,000 UAVs
    3. WordPress.com – 6,200,000
    4. Tumblr – 4,800,000
    5. LinkedIn – 3,900,000
    6. Blogspot – 3,050,000
    8. Twitter – 2,791,300 Active Australian Users
    7. Instagram – 2,060,000 Active Australian Users
    9. TripAdvisor – 1,500,000
    10. Snapchat – 1,070,000 Active Australian Users
    11. Tinder – 1,000,000 Australian users (revised estimation)
    12. Flickr – 750,000
    13. Pinterest – 390,000
    14. Yelp – 180,000
    15. MySpace – 160,000
    16. Reddit – 160,000
    17. Google Plus – approx 65,000 monthly active Australian users
    18. StumbleUpon – 53,000
    19. Foursquare – 33,000
    20. Digg – 20,000
    21. Delicious – 19,000
    (All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period unless otherwise stated).
    Whether you’re swiping up or down (looking at ‘grams), or left or right (aka smash or pass), Aussie social is cutting the fat and the more ‘raw’ visual platforms are shining through. Could this be subliminal messaging from the Social Gods? I think so…
    Still skeptical? We’d love to hear your thoughts in the comments section!
    Statistics compiled by SocialMediaNews.com.au for July 2014.
    Stats courtesy: Vivid Social Research Division. Figures correct as of 31/07/14.