Snapchat’s snappy potential


    Pay attention marketers, popular photo messaging app Snapchat is now a marketing “player”, according to social media experts. They may only have ten seconds but if a brand knows their audience the impact of an accurate snap can be huge.
    “If a brand can send a Snap that teases a product, previews a campaign that only snappers can see or offer any kind of exclusive/exciting content, it’s going to have an impact,” Sam Mutimer, director of social media at Thinktank Social, told B&T.
    Forget Facebook and Twitter, Snapchat is the latest social media platform brands and marketers are turning their attention to such as shows HBO’s Girls and UK MTV’s Geordie Shore as well as US food chain Taco Bell.
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    Emma Mackenzie