BISSELL have a deep commitment to understanding the lives and cleaning needs of their consumers. That fundamental belief leads BISSELL to researching their home environments and cleaning habits. This gives BISSELL the foundation to develop inventive home cleaning solutions and provide true innovations that are inspired by real life.
Working together, Thinktank Social and BISSELL identified an opportunity (amongst other initiatives) to achieve the objectives by engaging a new community through Education of the BISSELL product range, specifically around;
- The vacuum cleaner, upright and portable carpet cleaner and steam cleaner categories
- The ‘CrossWave’ revolution – vacuuming and washing at the same time
- Stain removal, including but not limited to carpets, rugs, upholstery, mattresses, car seats, car mats.