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Hawthorn East VIC 3123
Cairns North QLD 4879
Fremantle WA 6158
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hello@thinktanksocial.com.au
Freecall: 1300 815 040
Growth Marketing & Planning
July 3, 2020

Pat Rice & Hawkins


OVERVIEW

For over 30 years, PRH has created and commanded an industry-leading role in the marketing of high-quality farm, rural and lifestyle properties.

Their guiding philosophies include the highest ethical standards, a positive proactive approach to property presentation and marketing and a desire that their vendors achieve high satisfaction.

Pat Rice & Hawkins is also affiliated with Ruralco, one of the world’s leading agriculture supply companies, recently acquired by global juggernaut Nutrien.

OBJECTIVES

>> Increase Traffic to Website (Property Listings)
>> Increase Leads on Property Listings
>> Database Acquisition incl. Social Media Growth

OUR STRATEGY

>> Leverage the immense learning power of the Facebook Ads platform to strategically target prospects.
>> Develop a uniquely creative approach and targeting strategy for each individual property listing.
>> Work with identified key personnel at PRH to amplify their personal brands to directly contribute to brand awareness.

STRATEGIC INITIATIVES

>> TTS developed a full-funnel paid Facebook and Instagram advertising strategy for the purpose of achieving the end goal: conversions (property sales).
>> A/B tests including split testing between different objectives, target audiences, placements and creatives to optimise for best results.
>> Video content was specifically edited for social media advertising, including vertical video for specific placements.
>> Various Custom and Lookalike Audiences were used, depending on where the audience was in the funnel.

PROJECT RESULTS

>> TTS have executed 30 plus separate paid advertising campaigns on Facebook and Instagram, of which 62.5% sold to a buyer that was initially served an ad.
>> PRH’s own social media followers grew by over 4000 since the program was initiated.
>> The Facebook Ad campaigns generated, an average, 2.1 times more enquiries than a realestate.com.au listing generated.
>> The Facebook Ad campaigns generated, on average, 6.3 times more enquiries than a Domain listing generated.
>> Over an 18 month period, Facebook Ad campaigns generated an average of 71 enquiries to the property listing on the Pat Rice & Hawkins website.

  • Client

    Pat Rice & Hawkins

  • Tags

    Digital Advertising, Social Media Marketing

Open Project

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and we'll setup a Zoom chat.

Our team are based in all parts of Australia and would love an opportunity to schedule a Zoom meeting, meet you face to face and discuss your brand objectives.

  • Est. 2011, TTS is unlike anything you have seen before.

    TTS is a strategic, ideation and marketing engine that transforms brands and businesses through the collision of smart thinking, creative ideas and seamless execution.

    TTS harnesses the power of strategy, great ideas, creativity and forward thinking marketing to have catalytic influence on the brands of tomorrow.

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  • Victoria

    Hawthorn East VIC 3123
  • Queensland

    Cairns North QLD 4879
  • Western Australia

    Fremantle WA 6158
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